Professional Training Provider
Turning course enquiries into paid enrolments with Brevo email campaigns
The provider received course enquiries, but follow-up often stopped after a brochure was sent. Interested people still needed answers before choosing a course.
Mailkar Studio built an email sequence that answered those questions and kept application deadlines in view.
- Platform: Brevo
- Project length: Threetick months
- Services: Lead nurture campaigns, audience segmentation, automation, and enrolment tracking
About the Client
The business offered online professional training courses. People contacted its admissions team to ask about course content, fees, schedules, and entry requirements.
The provider used Brevo for email campaigns but had no consistent follow-up sequence for each course.
The Problem
Sending a brochure did not complete the conversation. Some contacts needed payment information, while others wanted to understand the schedule or application process.
Without planned follow-ups, interested people could miss a deadline or leave their questions unanswered.
The provider needed to support those decisions without asking admissions staff to send every reminder manually.
How Mailkar Studio Helped
We built lead nurture sequences around the course each person wanted. These emails provided useful information between the first enquiry and the application deadline.
Send Information About the Right Course
We recorded course interests and preferred start dates in Brevo. These details helped us create audience segments for each campaign.
Contacts then received relevant course updates rather than general announcements about every available program.
Answer Common Questions in Follow-Up Emails
We created emails covering course content, schedules, fees, and entry requirements. Each message focused on one topic and linked to the relevant information.
Open-day invitations gave prospective students a chance to ask further questions before applying.
Follow Up Before the Deadline
We scheduled application reminders around each intake date. The emails explained what to complete and where to submit the application.
Once someone enrolled, application reminders stopped. Welcome emails and joining instructions then helped them prepare for the course.
Track Enquiries Through to Enrolment
We connected application and enrolment status through ESP integration support.
This helped the team track paid enrolments alongside campaign activity. It also kept automated messages consistent with each person’s progress.
The Results
The example follows two groups of 1,250 course enquiries. Each group is measured over 30 days.
- Paid enrolments increased from 25 to 40.
- Enquiry-to-enrolment conversion rate increased from 2% to 3.2%.
- The comparison group produced 15 additional paid enrolments.
- Course revenue increased from $12,500 to $20,000.
The additional revenue was $7,500, based on an assumed course fee of $500 USD. Cancelled and refunded places are excluded.
These outcomes reflect the full enquiry process, including email follow-ups and admissions support.
What Changed for the Business
Prospective students received information in a clear order, with reminders tied to real application dates.
The admissions team gained a repeatable follow-up process. Staff could focus on individual questions while automation handled routine course information and reminders.