[{"data":1,"prerenderedAt":120},["ShallowReactive",2],{"document:\u002Fcase-studies\u002Fboutique-hotel\u002F":3},{"slug":4,"path":5,"family":6,"title":7,"description":8,"hero":9,"sections":18},"case-studies\u002Fboutique-hotel","\u002Fcase-studies\u002Fboutique-hotel\u002F","case","Boutique Hotel","Bringing subscribed past guests back through targeted Mailchimp campaigns",{"title":7,"paragraphs":10,"points":13,"actions":17},[8,11,12],"The hotel had a list of previous guests who had subscribed to its emails. However, most campaigns sent the same discount to everyone.","Mailkar Studio used guest interests and booking history to create more relevant offers and consistent follow-ups.",[14,15,16],"Platform: Mailchimp","Project length: Three months","Services: Guest segmentation, promotional campaigns, win-back automation, and reporting",[],[19,31,43,82,97,107],{"title":20,"paragraphs":21,"points":24,"actions":25,"cards":26,"after":27,"kind":28,"id":29,"tone":30},"About the Client",[22,23],"The hotel served leisure and business guests. Its email list included people who already knew the property and had agreed to receive marketing messages.","The team wanted to generate more repeat bookings from those existing relationships.",[],[],[],[],"text","case-studies-boutique-hotel-1","white",{"title":32,"paragraphs":33,"points":37,"actions":38,"cards":39,"after":40,"kind":28,"id":41,"tone":42},"The Problem",[34,35,36],"Campaigns did not reflect why guests had booked or which packages interested them. A general discount was often the only reason given to return.","There was also little follow-up between stays. Past guests might receive one promotion, then hear nothing for several months.","The team could see email clicks but struggled to connect campaign activity with reservations.",[],[],[],[],"case-studies-boutique-hotel-2","warm",{"title":44,"paragraphs":45,"points":47,"actions":48,"cards":49,"after":79,"kind":80,"id":81,"tone":30},"How Mailkar Studio Helped",[46],"We built a campaign plan around subscribed past guests. The work covered audience targeting, relevant offers, automated follow-ups, and booking reports.",[],[],[50,58,65,72],{"title":51,"paragraphs":52,"points":55,"actions":56,"to":57},"Match Offers With Guest Interests",[53,54],"We grouped guests using previous stays, package choices, and preferences they had shared.","These segments helped the hotel send relevant seasonal packages and return-guest offers. Each campaign had a defined audience instead of going to the entire list.",[],[],"\u002Fcontact-us\u002F#contact-consultation",{"title":59,"paragraphs":60,"points":63,"actions":64,"to":57},"Reconnect With Guests Who Had Not Returned",[61,62],"We created win-back emails for past guests who had not booked recently. These messages gave them a clear reason to consider another stay.","Each offer linked directly to its booking page. Guests could check the package without searching through the hotel website.",[],[],{"title":66,"paragraphs":67,"points":70,"actions":71,"to":57},"Keep Follow-Ups Consistent With Booking Status",[68,69],"Guests with an upcoming reservation were removed from overlapping win-back campaigns. They then received the appropriate information for their booked stay.","This prevented the hotel from repeatedly asking someone to book after they had already done so.",[],[],{"title":73,"paragraphs":74,"points":77,"actions":78,"to":57},"Connect Email Campaigns With Reservations",[75,76],"We connected campaign tracking with booking records. Reports could then show which reservations followed an eligible email click.","Our Email Marketing Operations service supported campaign scheduling, follow-ups, and performance reviews.",[],[],[],"cards","case-studies-boutique-hotel-3",{"title":83,"paragraphs":84,"points":86,"actions":91,"cards":92,"after":93,"kind":28,"id":96,"tone":42},"The Results",[85],"The example compares two 30-day periods. Each period includes 10,000 delivered campaign emails.",[87,88,89,90],"Email click rate increased from 1.5% to 2.1%.","Email-attributed repeat bookings increased from 30 to 48.","Attributed booking revenue increased from $12,000 to $19,200.","Additional attributed revenue reached $7,200 in the comparison period.",[],[],[94,95],"The revenue example assumes an average booking value of $400 USD. Both periods count qualifying bookings within seven days of an email click.","Seasonal demand and other marketing activity can also influence these results.","case-studies-boutique-hotel-4",{"title":98,"paragraphs":99,"points":102,"actions":103,"cards":104,"after":105,"kind":28,"id":106,"tone":30},"What Changed for the Business",[100,101],"The hotel gained a consistent way to reconnect with past guests. Campaigns reflected guest interests, while booking status kept follow-up messages relevant.","The team could also review reservations alongside email clicks when deciding which offers to repeat or improve.",[],[],[],[],"case-studies-boutique-hotel-5",{"title":108,"paragraphs":109,"points":111,"actions":112,"cards":115,"after":116,"kind":117,"id":118,"tone":119},"Give Past Guests a Clear Reason to Return",[110],"Mailkar Studio helps hotels plan guest campaigns, manage audience segments, and follow up with existing subscribers.",[],[113],{"label":114,"to":57},"Plan Your Hotel Email Campaigns",[],[],"cta","case-studies-boutique-hotel-6","dark",1790280629837]